The house

One house, undivided.

A consulting house for brands that move with intention — strategy, story, and growth, engineered as one. Est. MMXX, Bogotá.


We are not an agency of parts. We are a point of view — one way of seeing, applied wherever a brand needs it.

The house traces to MMXX — groundwork laid by Linamaría Suárez before the name existed — and stands today at Cll 81a #8-12, Bogotá: the rigour of a firm that reads the numbers, the eye of a studio that knows a story is what actually moves them.

“What must exist, will.”

The right idea, pursued with intention, becomes inevitable. We build toward what should be, not merely what is asked.

“Synergy by proxy.”

Align the parts and the whole moves on its own. We set the conditions for momentum, then the work continues without us in the room.

“Feel the art.”

Every deliverable should be felt before it is understood — strategy that reads like a story, numbers that carry an image.

The founders Mid-thought, never mid-pose

Linamaría Suárez — co-founder and CEO of Avalon
Co-founder & CEO

Linamaría Suárez

“It is not the carriage, but the path — for even a Ferrari shall sink where the ground gives.”

Linamaría laid the house’s first stones. Her foundation is investment banking — years at a New York investment bank, steering operations and investments across Panamá and Colombia, where she led the human side of capital: the work of connecting people with money. She knows how to follow the money. Beyond finance she has built extensively in the music and internal-communications industries — structuring companies from the ground up, the architecture of organizational culture and of getting people to build things that last. Trained in law and psychology, she reads both the contract and the person.

Gerónimo Suárez — co-founder, COO and Art Director of Avalon
Co-founder · COO & Art Director

Gerónimo Suárez

“Be it business acumen or artistic prowess, no result is born without a carefully orchestrated cacophony of unity.”

Gerónimo founded and, in 2023, sold a fintech startup — and with it earned a fluency in investors, capital, and the marketing campaigns that move them. As Art Director, he carries a rare double vision: an eye for what is genuinely beautiful, held against what the numbers demand a company say about itself. He makes the aesthetic and the financial agree.

The patrons Some of our clients
Valientes a Fuego
Valientes a Fuego

“Fiery personalities, cooking under one flame.”

go green
go green

“You are not buying a product. You are changing how you live.”

Amaru
Amaru

“A young name, made to feel inevitable.”

OSSO
OSSO

“Fine dining that receives you like your own house.”

PIEDRA
PIEDRA

“The menu rewrites itself before you come back.”

Ipler
Ipler

“An institution, brought up to speed.”

MalaFlor
MalaFlor

“Charm with thorns. Soft is not the point.”

Incognito
Incognito

“The party you had to know someone to find.”

Dumbo
Dumbo

“A routine for the timeless.”

GLS Solutions
GLS Solutions

“The quiet partner every operation calls first.”

El Tizoncito
El Tizoncito

“Carrying sixty years of pastor into the next sixty.”

Habanero
Habanero

“Heat, with manners.”

Valentino
Valentino

“The local classic.”

Benedetta
Benedetta

“Corporate turned tradition.”

Perbacco
Perbacco

“Tradition unleashed.”

Amalfitana
Amalfitana

“The pizzeria that became a club for every Italian in town.”

Solid Ground
Solid Ground

“The party ends. The name keeps standing.”

The invitation

Begin the reading.

Begin